GoPro Börsensoftware is a trading software catered to the German market. It began with a simple website with very minimal design. Our goal was to create a strong and convincing presence that inspires trust from new customers interested in the financial markets.
The stock trading software market is one that’s very tough and highly competitive. The website is the most important source for potential customers to gather information, therefore the website needed to be convincing.
The target group are German-speakers over the age of 40 years that are or potentially will invest in stocks. The new website needs have a lead generation process both simple and intuitive, effective yet unobtrusive.